Have you ever seen those slap chop commercials? It’s your typical infomercial and slap chop is a gadget that chops things. When I used to watch law & order every night, those commercials would haunt me. Some times they’d come on 2 or 3 times while I was watching tv. It was irritating to see them over ad over again. It seemed so stupid. Why not just use a knife? I don’t need that! It’s so silly! Plus the commercials were a bit sensational and comical to begin with.
Well I‘m here to tell you that if you watch those things long enough, you will want one. After about 6 months or so, that commercial came on, I watched it and I felt differently. All of sudden, out loud I said “I want a slapchop.” If that’s not brainwashing! I knew it was brainwashing but I seriously in my heart wanted one. I didn’t buy one but I could see first hand how powerful an influence advertising is. I understand why companies spend so much money. You can create a need! Or at least a desire.